Author Archives for Brad Stoller

A Perfect Marketing Plan is Hard to Find

By Brad Stoller | March 14, 2020 1:18 pm

As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a...

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Lessons from a Prospect

By Brad Stoller | January 13, 2020 10:39 am

Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team...

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3 tools for coaxing the truth out of prospects

By Brad Stoller | December 2, 2019 12:01 pm

You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship....

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3 Big Marketing Developments for MSPs

By Brad Stoller | October 30, 2019 9:55 am

It was nearly 2,500 years ago when Greek philosopher Heraclitus proclaimed, “Change is the only constant in life.” Two and a half millennia later, his words still ring true. Nowhere...

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4 Steps for Unseating a Competing MSP

By Brad Stoller | September 27, 2019 3:51 pm

It’s never easy to win a customer away from a competitor, but there are a few ways to make the sales process of unseating an incumbent more effective. When your...

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The 4 Voices in a Sales Conversation

By Brad Stoller | August 29, 2019 2:05 pm

The most successful sales meetings are conversations where the salesperson listens to understand and quiets their competing inner voices. Sales is a blend of persuasion and negotiation, and most sales...

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Addressing Unspoken Obstacles in Sales

By Brad Stoller | July 25, 2019 11:39 am

After several years of meeting with MSP prospects, you will have likely begun to get a sixth sense for elements of the conversation that are left unsaid but are influencing...

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World Class Growth Checklist

By Brad Stoller | July 1, 2019 1:33 am

Potential customers care about one thing: Will your solutions make them more money? You’d better have that answer down pat before walking in. In virtually every professional arena, preparation is...

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3 Sales Insights From the World of Chess

By Brad Stoller | May 31, 2019 11:35 am

From the outside, the mind of a grandmaster chess champion can seem superhuman. Playing against a seasoned chess player can feel like playing against a mind-reader. Your opponent across the...

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The Power of Client Fit

By Brad Stoller | December 17, 2018 7:05 am

As a business, we have always intuitively pursued a good client fit. That desire goes beyond simply avoiding problem clients—though that is a benefit as well. We also want to...

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Webinar: 5 Easy Ways to Bring in More Clients

By Brad Stoller | December 12, 2018 7:36 pm

When it comes to growing your business, some of your biggest victories will come from hard-fought prospecting and sales battles. At the same time though, we should not overlook low...

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Why MSPs Must Turn Down the Data Volume

By Brad Stoller | September 19, 2018 6:49 am

As technology pros, it’s tempting to collect every scrap of information related to your business. Here’s why that can be a bad idea. The rise of big-data analytics and the proliferation of...

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Webinar: How Your Business Can Stand Out

By Brad Stoller | August 29, 2018 5:08 pm

Competition is at an all-time high in most industries, and this is especially true in the MSP space. In this webinar, Brad Stoller shares how top MSPs are using marketing...

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How to Market your MSP with Dignity

By Brad Stoller | June 12, 2018 3:27 pm

The loudest voices in marketing can paint a picture where late-night infomercials, cheesy banner ads, and pushy salespeople represent the standard of what marketing is and should be. While there...

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8 Laws of Hiring an Appointment Setting Firm

By Brad Stoller | May 22, 2018 5:37 pm

You are right to be skeptical of appointment setting, but you should not allow that skepticism to stunt your business growth. Instead, use it to thoroughly vet your appointment setting...

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Insider Tips for a Business-Owner Pipeline

By Brad Stoller | January 21, 2015 10:23 am

The key to growing your business is a steady stream of B2B prospects. An active appointment setting program can lay the foundation for explosive growth, connecting you with new prospects...

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