Author Archives for The PT Services Group

How to Approach a Non-technical Decision Maker

By The PT Services Group | December 21, 2020 9:42 am

We teamed up with Barracuda to bring thought leadership to the MSP space.  In this podcast we talk about how to approach a non-technical decision maker. Take a listen and...

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A Perfect Marketing Plan is Hard to Find

By The PT Services Group | March 14, 2020 1:18 pm

As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a...

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Lessons from a Prospect

By The PT Services Group | January 13, 2020 10:39 am

Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team...

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How to Change the Tone of the Sales Conversation

By The PT Services Group | December 23, 2019 6:04 am

Discuss a company’s future goals as part of building a sales relationship. Along with doctors and nurses, sales is one of the few professions where it’s normal to search for...

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3 tools for coaxing the truth out of prospects

By The PT Services Group | December 2, 2019 12:01 pm

You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship....

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3 Big Marketing Developments for MSPs

By The PT Services Group | October 30, 2019 9:55 am

It was nearly 2,500 years ago when Greek philosopher Heraclitus proclaimed, “Change is the only constant in life.” Two and a half millennia later, his words still ring true. Nowhere...

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4 Steps for Unseating a Competing MSP

By The PT Services Group | September 27, 2019 3:51 pm

It’s never easy to win a customer away from a competitor, but there are a few ways to make the sales process of unseating an incumbent more effective. When your...

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The 4 Voices in a Sales Conversation

By The PT Services Group | August 29, 2019 2:05 pm

The most successful sales meetings are conversations where the salesperson listens to understand and quiets their competing inner voices. Sales is a blend of persuasion and negotiation, and most sales...

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World Class Growth Checklist

By The PT Services Group | July 1, 2019 1:33 am

Potential customers care about one thing: Will your solutions make them more money? You’d better have that answer down pat before walking in. In virtually every professional arena, preparation is...

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Webinar: 5 Easy Ways to Bring in More Clients

By The PT Services Group | December 12, 2018 7:36 pm

When it comes to growing your business, some of your biggest victories will come from hard-fought prospecting and sales battles. At the same time though, we should not overlook low...

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Webinar: The 7 Deadly Mistakes MSP Salespeople Make

By The PT Services Group | October 3, 2018 7:49 pm

When high-value prospects are in play, a single misstep can sink the opportunity. To more consistently close sales in these big opportunity scenarios, Brad Stoller shares his insights from the...

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Webinar: How Your Business Can Stand Out

By The PT Services Group | August 29, 2018 5:08 pm

Competition is at an all-time high in most industries, and this is especially true in the MSP space. In this webinar, Brad Stoller shares how top MSPs are using marketing...

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8 Laws of Hiring an Appointment Setting Firm

By The PT Services Group | May 22, 2018 5:37 pm

You are right to be skeptical of appointment setting, but you should not allow that skepticism to stunt your business growth. Instead, use it to thoroughly vet your appointment setting...

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