Every generation has their own set of unique, defining characteristics, and with each generation comes preferences for how they like to communicate, where they get their information, and what they value in relationships.
Did you know Generation Z is currently the largest in the United States at 27%, and in just seven short years, they will also comprise 30% of the workforce? They are also already investing and seeking advice on financial matters (but aren’t necessarily sure where to find reliable info). Even if you know these stats, are you familiar with the best ways to get in front of this generation and earn their trust?
From Boomers to Gen Z – there are nuances that are vital to understand in order to attack that market successfully.
Free White Paper
Marketing and Selling to Different Generations
In our new white paper, we:
- Break down four generations
- Examine how you can effectively market to each one
- Provide actual tips to implement today to improve how you connect with clients and prospects
Download it today
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Sign up to receive a free copy of our latest White Paper, “Marketing and Selling to Different Generations”