Marketing and Selling to Different Generations

By | January 30, 2023

Every generation has their own set of unique, defining characteristics, and with each generation comes preferences for how they like to communicate, where they get their information, and what they value in relationships.

Did you know Generation Z is currently the largest in the United States at 27%, and in just seven short years, they will also comprise 30% of the workforce? They are also already investing and seeking advice on financial matters (but aren’t necessarily sure where to find reliable info). Even if you know these stats, are you familiar with the best ways to get in front of this generation and earn their trust?

From Boomers to Gen Z – there are nuances that are vital to understand in order to attack that market successfully.

Free White Paper

Marketing and Selling to Different Generations

In our new white paper, we:

  • Break down four generations
  • Examine how you can effectively market to each one
  • Provide actual tips to implement today to improve how you connect with clients and prospects

Download it today

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About the Author/Host

John Pojeta

John Pojeta - Vice President of Business Development

John researches new types of business and manages and initiates strategic, corporate-level relationships to expand exposure for The PT Services Group. John came to The PT Services Group in 2011. Before that, he owned and operated an Ameriprise Financial Services franchise for 16 years.

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