Bob Zupanek
President, The PT Services Group
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Today, The PT Services is embarking on an exciting new initiative. We are pleased to introduce you to Studio PT – a content marketing and management initiative for our financial services and insurance professionals.
Our Services
Studio PT will help clients engage with and reach new audiences by creating unique, original content and strategic management of LinkedIn. Our services will include white-label content such as:
• SEO Enhanced Blog Posts & White Papers
• Custom Videos
• Email and Drip Campaigns
• Strategic LinkedIn Management to Grow Engagement and Reach
We also believe that Content Marketing enhances and reinforces our calling programs. There are significant opportunities to potentially warm a cold lead through content marketing efforts. We’d love the opportunity to explore this more thoroughly with you.
Why Content Marketing?
Businesses in the B2B arena should leverage content marketing as an indispensable tool to nurture prospects and connect with your audience in today’s digital landscape. By sharing informative articles, videos, webinars, and other valuable content, you will demonstrate your expertise, educate potential clients, and build trust – which is essential to convert.
Content marketing enhances your visibility and credibility and allows you to address common questions in your field, positioning yourself as a thought leader in a complex industry. Additionally, as consumers increasingly spend time online researching providers and products, content marketing is a cost-effective way to reach a broader and more diverse clientele, ultimately driving leads, conversions, and long-term client relationships. Content Marketing ROI is also desirable. In fact, according to a study by the Content Marketing Institute, businesses that employ content marketing are 6x more likely to convert prospects into clients compared to those that only employ traditional marketing efforts.
How Much Content Do I Need?
When it comes to Content Marketing, it makes sense that the more original content you share, the more significant and quicker your growth and reach will be. However, starting slow has plenty of benefits; this approach can benefit businesses new to content marketing. Starting more slowly and deliberately, you can learn the topics and mediums your potential audience responds to.
Studio PT offers a variety of packaged solutions, but we are most interested in understanding your goals and how a content marketing strategy can help achieve those goals. Working together could include a wide variety of options and opportunities, from a ‘la carte to a package combining several offerings.
How Can I Learn More?
1) Visit the Studio PT website. – on the site, you can learn more about our services, see examples of content, and review the packages of services we’ve developed (but don’t forget, these packages and options are not exhaustive!)
2) Schedule some time to speak with Leigh Frank, our Director of Marketing, who leads the Studio PT initiative.
3) Are you interested in seeing more of PT’s content marketing? Check out the Insights Page on our website, and follow us on LinkedIn.
If growth is on your to-do list for 2024, is content marketing a strategy you can afford to ignore? We don’t think so. The benefits and opportunity to set yourself apart from your competition are too significant. Let us help you gain a competitive advantage by positioning you as a valued thought leader and problem solver in front of the audiences you seek to attract!
