Author Archives for Bob Zupanek

How to Market your MSP with Dignity

By Bob Zupanek | June 12, 2018

Your marketing efforts, whether they include digital ads, workshops, appointment setting, direct mail, or email newsletters, should all represent your business the way you see…

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8 Laws of Hiring an Appointment Setting Firm

By Bob Zupanek | May 22, 2018

If you take these laws of appointment setting to heart, you can add a game-changing source of new prospects and new revenue to your marketing…

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When Referrals Aren’t Enough: The Math Behind a Good Sales Pipeline

By Bob Zupanek | March 19, 2018

Most business owners and sales people agree on the importance of a solid pipeline, but few actually do the math on how much activity they…

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The Myth of Under-Promising

By Bob Zupanek | February 8, 2017

Following the classic "under-promise" and "over-deliver" advice could actually hurt your sales.