Social Media for the Financial Industry?

By | February 24, 2014

Historically, the financial services industry has largely stayed away from getting involved in social media for many reasons – fear of losing control of its messaging, inadvertently violating compliance regulations, cost and time to manage, or all. As a result, the use of social media is often blocked, so then typically, when social media is used a less-than-timely message is squeezed through tightly controlled red tape of supervision. This process proves highly ineffective in social media as it loses the “organic” and timely messaging often used within social media marketing.

Today, there are more tools, resources and services available to provide the financial industry with a mechanism to meet compliance regulations while engaging in more timely online conversation with prospects and clients alike!

If and when you do venture into social media marketing you may want to consider many of the free or inexpensive social media monitoring and managing tools or consider working with an agency.  We’ve listed a few of the services that you may find useful.

Hearsay Social: – Helping financial services firms grow business on social. The enterprise-ready solution helps distributed financial services teams quickly and easily move beyond yesterday’s relationship building tactics and build business on social. Hearsay boosts­ productivity while ensuring brand integrity and compliance for even the most regulated industries. Some of the world’s largest financial services and insurance firms rely on it to attract prospects, retain customers, strengthen relationships, and grow business on social.

Social Media Capture:  SMC4 is a complete Social Media and messaging solution to enable automated capture, control, communication and compliancy when adopting Social Media. SMC4 automatically analyses all inbound communication and takes specific actions on every inbound message, irrespective of where it came from.

Financial Social Media:  full-service social media management solution. A team of in-house experts work to strengthen your social presence while seamlessly managing all of your major networks – Facebook, Twitter, LinkedIn, YouTube and Google+.

Hootsuite – probably the most comprehensive and cost effective if you have in-house support.  This tool provides a great way to push content out to multiple channels on a regular basis along with the ability to see all comments from all social media channels such as:  Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.

Social Instinct: Social Instinct plugs into social media platforms, quickly ingesting and processing multiple types of user-generated content (UGC). Text posts, images, and video are passed through the platform, where it scores the content as positive or negative. Once processed, the curated content is then pushed to you on a custom dashboard for either promotion or remediation

What are you using?  Any recommendations for the financial industry or insurance professionals?  We’d love to hear from you!

The PT Services Group is committed to helping you open the doors to new prospects and new business.  We are owned, operated, and staffed by professionals with expert knowledge of the financial services and insurance industries. Our team—from our CEO to our sales associates—engages in continuous training to maintain the high quality of our services so that we can continue to generate new business opportunities for our clients. Because our employees are long-term stakeholders in our company instead of temp hires or outsourced workers, they are personally invested in our success and in our clients’ success.    The strength of our culture has earned us the honor of being one of the top ten Best Places to Work in Pittsburgh three years running.
The PT Services Group, 650 Smithfield Street, Suite 900, Pittsburgh, PA 15222
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About the Author/Host

John Pojeta

John Pojeta - Vice President of Business Development

John researches new types of business and manages and initiates strategic, corporate-level relationships to expand exposure for The PT Services Group. John came to The PT Services Group in 2011. Before that, he owned and operated an Ameriprise Financial Services franchise for 16 years.

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