Insight
MSP Marketing
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September 4, 2024
When it comes to MSPs marketing their services, we’ve seen a lot of examples. We are sad to report that very few stood out, and…
Author Archives for Bob Zupanek
Insight
Should You Verify Your Company’s LinkedIn Page?
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July 10, 2024
If you are an admin on your company’s LinkedIn account, you may have recently received an email indicating that your page will soon receive a…
Insight
Introducing Studio PT
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December 13, 2023
Bob Zupanek President, The PT Services Group “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Today, The PT Services…
Insight
What Ted Lasso Can Teach Us About Marketing
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August 21, 2023
Have you finished watching this season of Ted Lasso? For a country that is just starting to get on board with Soccer (or Football, if…
Insight
Help With Second Appointments
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August 15, 2023
Second appointments – are you struggling with them? At PT, we advocate that first appointments should be a getting-to-know-you opportunity, where you listen to and…
Insight
Some News from PT: Trust-Based Appointment Setting
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August 7, 2023
Here at PT, we’ve been a bit reflective lately, taking a deeper look at what we do, how we serve our clients, and how to…
podcast
Podcast – Tips for Ransomware Protection
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August 12, 2021
Maximize your business’ impact and growth with The PT Buzz Podcast. Gain valuable industry insight from business leaders and experts covering issues including emerging tech…
Insight
How to Market your MSP with Dignity
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June 12, 2018
Your marketing efforts, whether they include digital ads, workshops, appointment setting, direct mail, or email newsletters, should all represent your business the way you see…
Insight
8 Laws of Hiring an Appointment Setting Firm
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May 22, 2018
If you take these laws of appointment setting to heart, you can add a game-changing source of new prospects and new revenue to your marketing…