This is a must watch webinar for anyone in sales. In this exclusive webinar, John and Dan discuss one of the greatest challenges in sales, unseating the incumbent. Prospects are often slow to make changes, and the momentum of the incumbent relationship can be difficult to disrupt. Instead of leaving this part of the sale to chance, Dan and John dive deep into the incumbent dynamic and how you can build a sales process that puts you in a position to out-maneuver and out-sell the incumbent.
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