Just like in sports, when it comes to sales, some people seem to operate in a very different stratosphere. We aren’t all Tom Brady or Serena Williams. Aside from their...
The story behind the film, “Ford v Ferrari” and the 24 Hour Le Mans’ challenges offer learnings about MSP teambuilding that I believe MSPs can relate to and apply. You...
Marketing isn’t a shot in the dark. It’s not a guess or a gut feeling. Successful client acquisition methods are all about discipline, consistency, and coping with ambiguity. I recognize...
We teamed up with Barracuda to bring thought leadership to the MSP space. In this podcast we talk about how to approach a non-technical decision maker. Take a listen and...
Over the years, PT and Barracuda have partnered to bring thought leadership to the MSP space when it comes to sales and marketing. To help ring in MSP Day 2020,...
As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a...
Focus at conferences and build your business one idea at a time. I love attending MSP conferences. You have hundreds of industry professionals under the same roof, and the entire...
Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team...
Discuss a company’s future goals as part of building a sales relationship. Along with doctors and nurses, sales is one of the few professions where it’s normal to search for...
You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship....